Christmas. Every year, we know it’s coming. Then, every year it arrives before we are ready for it!
Sometimes, you find yourself high and dry with a huge list of gifts to buy.
Don’t worry, this year is going to be different.
You will have your gifts sorted and your holidays planned without any of the usual stress.
How, you ask?
Well, we have you covered with the ultimate Christmas Gift Guide so that you can sort your friends and family, colleagues and corporate gifting all in one place!
Yep, it will be like you just warped to Santa’s workshop.
Let’s jump in.
The Ultimate Christmas Gift Guide
Master The Art Of Corporate Gifting This Christmas
To give or not to give? That’s the question so many businesses will ask themselves in the lead up to Christmas. Or, more specifically: whether or not you should give gifts to your clients, customers and team. The simple answer to this question: yes!
The gesture of gifting is an effective way of thanking your business network for their support, it helps to build brand loyalty and encourage repeat business.
You might be wondering about the following 3 questions:
1: How much should I spend?
The answer to this will depend on factors such as the size of your business, the other costs you need to meet in that hectic Christmas season lead up, and your relationship with the recipient.
2: Who should I gift to?
You can choose to gift to a few key clients and stakeholders, or push the boat out and gift to a wide list. It will all depend on your budget. Asking some of these questions can help you decide:
who are your major clients or customers?
who is always loyal?
who would you like to continue having as a client?
whose business do you value?
who would you like to build a stronger relationship with?
are there any suppliers or employees you would like to give gifts to?
3: What should I give?
The answer to this question is the easiest one yet! Giftology makes corporate gifting (or any other kind of gifting) simple and quick. Thanks to our carefully curated, personalised, luxuriously packaged gift boxes you’ll have every potential option covered. Each of our gift boxes includes silly season-worthy treats and they are all sourced locally right here in NZ.
Planning Your Corporate Gifting
It can feel overwhelming to plan out your whole gifting strategy. So, we recommend taking these simple steps to get started.
Set a total budget for what you want to spend on corporate gifting this year
Make a list of all the businesses and people you would like to recognise
Take a look at what you get for your money – you may choose to have a sliding scale of larger gifts for key contacts and smaller ones for the rest.
Refine your recipient list and choose which gift boxes will suit
Or you can take the one super simple step or contacting our amazing Giftology team and we’ll select the perfect gift options to remain within your budget.
Raise Team Morale With Thoughtful Christmas Gifts
End the year on a high note by giving gifts in-house, too. Your employees have dedicated the year to working hard for you. During the busy Christmas build up, even a small gesture of some delicious Christmas treats can raise morale.
The biggest reason to give to your employees is to show you truly appreciate their work. This ultimately grows morale, increases personal happiness, and encourages them to be generous with themselves, their knowledge, their time and their energy.
Giftology has a carefully curated range of gifts to suit recipients from both your biggest client to your newest team member. Check out our range of luxe gift boxes or contact us to create something outside the box and prepare to spread some joy this Christmas season – and reap the benefits for your business.
For more tips or considerations on how to make your Corporate Christmas planning easier download our Giftology Gift Buyers Guide 2022.
Gifts For Friends Or Family
Think Giftology can only help you with your corporate gifting needs? Think again! You’ll find something for everyone in your life in our well-organised gift box categories. Check out:
Gifts for him – from fine drops with great glassware to tasty snacks, our fine selection of giftboxes for him provides loads of choice to gift the men in your life this festive season.
Gifts for her – from sweet bites to spa treats to useful, luxury items for her kitchen, find something for best girlfriends, sisters, wives, mums and mums-in-law in our selection of luxe gift boxes for her.
Gifts for them – buying for a couple or a family? Then, take your pick from cocktail, coffee or choccie themed boxes. Let’s not forget picnic inspired snacks, cheeseboards, family fun packs, or quintessential Kiwiana products.
Gifts for baby – select a perfect, useful package this Christmas for the newest arrivals (read: or their mum and dad!) in your family or circle of friends.
Gifts For When You Can’t Be Together
Spending Christmas apart from someone special this Christmas? In our busy modern lives, it’s not always possible to get together on this day – and it’s not always possible to traipse around the shops or spend hours looking for the perfect gift online.
A Giftology box can be the perfect, personalized solution to remind someone you’re thinking of them this Christmas. Choose a gift with Giftology and be assured every gift box is packaged with love, care and attention to detail. And every single product has been personally tried and tested by us.
Want to add a voucher, fresh flowers, or a seedling they can plant in their garden? No problem – when you can’t be there, we’ll source whatever you need to make your giftbox extra special this Christmas season. Get in touch with us and let’s get started on making your Christmas gift choices.
Then, you’ll want to show them that you appreciate them. Not only to retain their awesomeness in your business, but because you want them to know how great they truly are.
And, we have the best ways for you to show team appreciation.
Here’s the down low on why team appreciation is essential for your business and how you can do it in an authentic way.
Show Appreciation To Your Team The Authentic Way!
The Benefits Of Team Appreciation
When employees know their hard work is appreciated, they feel valued. When it’s recognised, this motivates them to maintain and improve their great performance. Showing appreciation and recognising your employees’ hard work can benefit both your company and your staff.
Some of the biggest benefits of showing appreciation to your team members include:
Increased morale: When employees receive recognition for their hard work, they feel personally appreciated, which improves their confidence and their enthusiasm for their job. Increased morale makes it more likely that employees stay with you for longer.
Improved engagement: Regular employee recognition and reward systems often incentivise team members to do their best. This leads to increased engagement at work and a greater sense of connection to the company.
Better performance: When employees believe they will receive appreciation for good work, they perform better and increase productivity levels. This can contribute to better results and business growth.
Stronger company culture: Businesses that recognise employees frequently often incorporate appreciation into their company culture, which can create a positive work environment and a stronger sense of teamwork.
Appreciation vs Recognition
While the meanings are similar, there is a distinct difference between recognition and appreciation.
Recognition is giving credit for the hard work that your employees do. But, appreciation is reserved for recognising something specific about a team member, like their efforts to help with a project or their hours spent working overtime on a new initiative. Appreciation can come in many forms – from shoutouts in team chats, group calls or meetings, or team appreciation emails. Even better: with a well-chosen, personalised gift with a heartfelt note.
Here at Giftology, we provide gifts with a difference. With options suitable for EVERYONE, we put a special focus on designing ongoing corporate gift programmes for Kiwi companies. We’re the ideal service provider when you’re looking to show appreciation to your employees via gift giving. We’re a 100% Kiwi-owned company and the bulk of our gifts are NZ-made or sourced.
The Best Way To Show Your Appreciation
We truly believe in the power of gifts. Gifts can boost morale, lift staff retention and even attract new talent. When you present gifts to your employees and other important people within your business network, you take these relationships to a deeper level, putting yourself one step ahead of competitors.
But there’s an art to gifting. A poorly-chosen gift will make an impression for all the wrong reasons — or just get tossed out and forgotten. If your business is struggling to manage corporate gifting, or you’re continually putting it in the too-hard basket, Giftology can help.
Say It Now!
The great thing about appreciation is that you can show it at any time. You don’t wait for people to leave to tell them you appreciate them.
Here are some of our top tips to ensure you keep employee appreciation part of your day-to-day:
Acknowledge accomplishments right away
Write a thank-you note
Present the individual with a thoughtful, fitting gift
Thank individuals or your entire team publicly
Celebrate traditions
Ignore small mistakes
There’s Never Too Much Appreciation
No one ever gets tired of being appreciated. So don’t limit your appreciation. It can be something that you express daily. It’s something you can even plan for.
Giftology can help you create a year-round gifting programme and work with you on an ongoing basis to put that programme into action. It’s a set-and-forget system, freeing up your time so you can focus on what you do best.
Giftology will:
Design an effective gifting strategy for your business
Manage your gifting budget and ensure you’re getting good value for money
Help you choose the perfect gifts that send the right message
Send the gifts on your behalf
Take care of the entire process for you!
When To Celebrate
As we noted above, you can never show your appreciation too often. Great times to show your appreciation to your employees include:
Thanking them for their previous work before they take a promotion
Acknowledging their work to reach significant milestones
Dedication during a challenging time (think: COVID lockdowns and business slowdowns)
Acknowledgement when they’ve been training or helping other team members
Completion of a tough project
Winning over a new client
Closing a big sale
Reaching a work anniversary.
Ready to discover a better way to show appreciation to your team? Talk to us at Giftology to set up a free consultation with our gifting experts and get started!
There are plenty of things about running a business that are hard.
Dealing with everything the world has thrown at us in the last 2 years, maintaining good cashflow, business pivots, AND choosing a brand of coffee that everyone in the office can agree on.
Showing gratitude to your clients and team shouldn’t have to be on that list.
Corporate gifting can feel like an overwhelming thing to navigate. Dealing with budgets, gift choices, frequency and the logistics of sending parcels around the country all require a lot of time and energy.
Luckily, there is an effortless solution to your corporate gifting.
Your Secret Weapon: An Effortless Corporate Gifting Programme
Why Corporate Gifting Is AMAZING For Business
Corporate gifting is a must-do. In business, a well-chosen, well-timed gift can be an elegant solution to help you:
strengthen your most important relationships
demonstrate that you can go the extra mile
please your trickiest – or most treasured – client, stakeholder or employee.
From real estate settlement gifts to client thank-yous and staff treats – done well, corporate gifting has been proven to boost referrals, foster repeat business, lift staff morale and increase team retention. Basically, corporate gifting gets a big tick all around!
Corporate Gifting: Another Thing On Your To-Do List?
Even though you know corporate gifting is valuable, it can also feel like just another thing to add to your To-Do List.
It doesn’t have to be! Most business owners and managers deserve a medal just for keeping things ticking over successfully at work. If you don’t have the capacity for another task, don’t take it on. Instead, consider the fact that gifting is an ideal thing to outsource.
Enter Giftology! We can meet your individual corporate gifting needs. Check out how we can make this tricky process simple.
Outsource Every Aspect Of Corporate Gifting To Giftology
We believe sending a gift should be fun, not stressful. It should be effortless and exciting.
Our business is small, and we reckon that’s a good thing. This means every gift box is packaged with love, care and attention to detail. And every single product has been personally tried and tested by us. We’re a 100% Kiwi-owned company and most of our products are New Zealand-made or sourced. If managing corporate gifting has been gathering dust in your too-hard basket, we can help.
Giftology will:
Work with you to design an effective gifting strategy tailored to your business
Manage your gifting budget to ensure you’re getting good value for money
Choose great gifts that send the right message
Pack, address and send the gifts on your behalf.
Get With The (Gifting) Programme!
Giftology can help you create a year-round gifting programme for your business. Consult with us to establish a programme that suits you, and we’ll put it into action. Once we’ve got the information we need (the who, why, when, and “how much?” of gifting) we’ll put that programme into action. It’s a set-it-and-forget-it system – and it’s as easy as 1-2-3.
We’ll meet with you to discuss your gifting needs. We’ll talk about your brand message and come up with a gifting plan for your business. Together, we’ll decide what kind of gifts will send the right message and suit your brand personality.
We’ll design a long-term gifting programme for your business, with pre-determined gift deliveries scheduled throughout this timeframe. Each option will have a fixed price, including gifts, packaging, branding/printing, delivery and admin costs (i.e. the part that will really save you time and money!).
From here, we’ll send each gift on your behalf and take care of all the logistics. Your gifting programme will run smoothly in the background, so you can get back to business.
Enjoy Bespoke, On-Demand Service
Got all your gifting planned out with your Giftology programme? We know that surprises crop up in business: milestone occasions to be celebrated, slip-ups to be smoothed over. With Giftology, you can send an ad-hoc gift at any time, and for any reason.
Get in touch with us whenever a gift is required, and we’ll find an on-point present to suit the occasion – and of course, pack it and ship it with care.
Not only can we sort ad hoc gifts, we can also add extra special touches. Don’t hesitate to make a special request: perhaps you want to add a voucher to their favourite restaurant, shop or salon, or a bouquet of a particular flower variety? We can make it happen.
Keep Your Brand Front And Centre
Want a subtle nod to your branding? Things emblazoned with your logo and brand colours? We can also organise bespoke branding, send your branded items or wrap a gift in branded packaging supplied by you.
Ready to get gifting with ease? Contact Mel and Fiona, the gifting experts at Giftology and let’s talk about a corporate gifting programme to suit you.
She brought you into this world and loves you unconditionally (even when you might not always see eye to eye).
You’re the centre of her world, whether you’re knee-high to a grasshopper, going your own way or expecting your own grandchildren.
Mums are incredibly special people. They spend so much of their time looking after the needs of others and carrying that mental load.
Which is why you should take every opportunity you can to celebrate her awesomeness! Mother’s Day is the one day a year that’s just about her and that huge role she plays – and is the perfect opportunity to celebrate.
But, what should you buy?
You want the gift to be thoughtful, caring, and show how much you love her.
Don’t panic, we have you covered with our ultimate guide to choosing the perfect Mother’s Day gifts. Read on to find out how you can make Mum’s day super special.
The Ultimate Guide For Choosing Mother’s Day Gifts
Make Choosing Easy
When you think of everything your Mum has done for you, it can be overwhelming to pick a gift that conveys all your feelings towards her.
Luckily, choosing the right gift for a special mum doesn’t have to be stressful or expensive.
When choosing Mothers Day gifts, the best place to start is with mum in mind. Think about what she enjoys. Has she got a sweet tooth, does she love pampering, or gourmet treats? Does she appreciate a tipple? What does she love (besides you, of course)? What are her favourite indulgences? Start by considering who she is and what she appreciates and you’ll be on the right track to the ideal gift.
And, if you are stuck for ideas, Giftology has a curated range of gifts that are ideal for all sorts of mums – and all sorts of budgets. We’ve even hand-picked a selection of our luxe gift boxes that are ideal for mums.
The No-Fail Option: Flowers
Flowers are the perfect gift to say, I am thinking of you. Pretty as a picture, they are a great visual way to show how much you care.
Looking for some floral inspiration? Our Florals & Treats box is a beautifully presented wooden crate containing items for mum to use and enjoy, including a floral posie tin for Auckland-based recipients. For those outside Auckland, we’ll keep things floral with our beautiful Libertine Rose Tea, Loose Leaf Tea Strainer and Wellington Chocolate Salted Caramel Bar.
If your mum rarely splurges on pampering herself, do it for her. Encourage her to relax and take some “me” time to soothe her body and mind.
Giftology’s Relax & Unwind box is the perfect way to do that! Stuffed with a fragrant candle, bath bomb or shower steamer and lush hand cream, she will feel like she is at a spa. It also contains gorgeous Libertine tea and tea infuser, plus some tasty chocolate to keep the pampering downtime going.
Time Out With Tea
Lots of Mums enjoy a good cuppa at the end of a long day. But, don’t make her settle for supermarket teabags! Indulge her senses with delicious handmade teas.
You can’t go wrong with the Tea Lovers Gift Box which includes a stunning handcrafted gaiwan crafted in Queenstown. A gaiwan is a handleless tea jug design that harks back to the Ming Dynasty. It helps loose leaf tea to brew freely, allowing the flavour to intensely infuse into the water.
These sets make the most amazing keepsakes which Mum will use again and again (remembering her favourite child each time, of course!). And, what is a gaiwan without the perfect tea blend? We have paired the tea set with Thieves loose leaf tea, as well as a delectable Raspberry Dairy Chocolate Bar from the Wellington Chocolate Salted Caramel Bar and Seriously Good Chocolate Company Strawberry Truffles – yum!
Speaking Of Yum…
No Mum can resist the luxurious gift of food. Especially when it is in a gift box hand-curated with love and care. What mum wouldn’t love an edible gift that is as beautiful as it is delicious?
No matter which of our boxes you choose, Giftology creates delicious, gourmet gifts in luxurious packaging. But for those special Mums, try our Sweet Treats Box – brimming with sweet treats to make mum feel extra special, all wrapped up with a beautiful bow.
A Delightful Drop
When Friyay rolls around, it’s more than likely that your mum has earned a little end of week treat! So, why not surprise her with a Friday Delight!
Giftology’s Friday Delight box is a little pick-me-up gift that is perfect for Mother’s Day. Select mum’s favourite ready to pour cocktail from the J.M.R Cocktail Co range – from chocolate martini through to negroni – which she’ll enjoy along with Wellington Chocolate’s Salted Caramel Chocolate and a gourmet selection of premium nuts, two relishes from Artisan Vinegar and Rutherford & Meyer wafers.
She’ll love this gift even better if you add the priceless gift of your time – raise a glass together with her this Mother’s Day.
Personalise It
While picking a nice gift is great, it’s more important to tell mum what she means to you. Take the time to consider what you appreciate about your mum and all the ways you’re thankful for her.
Then tell her all about it by adding a gift card and your own personalised message when you order her Giftology box. We’ll make sure it gets to her safely by her special day!
This Mother’s Day, set the bar higher with a gift box that she’ll love from Giftology’s curated, beautifully presented selection of ideal mothers days gifts for mum.
Give Further
We think that all Mums deserve to feel safe, warm and loved this Mother’s Day. So, we want to do our part to spread the love when you buy your Mum a gift from us.
As an extra thank you, this year for every Mother’s Day gift sent, Giftology will donate a Safe Night to Women’s Refuge to give women and kids in need a safe place to stay.
We all know that marketing is essential for any business.
And there are many different ways to market your business. But, to really cut through the noise and connect with your customers, you need to find the right tactic.
Sure you can run Facebook ads, send emails or print flyers.
But, they don’t always connect with the right people in the right way. Often you need something more personalised to make a true impact.
Gift marketing is a unique way for businesses to market themselves.
What’s Gift Marketing?
Well, as the name suggests, gift marketing is a marketing strategy where you send strategic timed gifts to valued clients, potential customers, important stakeholders and employees you want to thank.
It’s a powerful, feel-good way to build trust and loyalty between your business and those people who help it to thrive. These are just some of the ways it can boost your business.
Why Gift Marketing?
A well-thought-out gift marketing strategy will help you appeal to the right market.
By giving the right people the right gift, your business gets hyper-efficient marketing that can influence recipient behaviour and lead to repeat, or even new, business.
There is something about receiving a gift. They are highly engaging and somewhat irresistible. They are relationship-enhancing. AND, those that receive them feel a special connection to your business. This carries into their future buying habits and builds loyalty to your brand.
In short, it is a fantastic way to develop and nurture relationships with key businesses and customers.
How Do You Do It?
Randomly sending out gifts is probably not going to have the impact you want it to!
So, you need to have a strategy behind your gift giving. You also need to make your intentions and message clear. Presenting someone with a gift is a golden opportunity to communicate something specific – so grab it!
Here’s our step-by-step how-to guide for getting started with gift marketing:
First, identify your marketing goal
Gifts have the power to boost referrals, foster repeat business and lift staff retention. They help you to say things that an email or message just can’t do.
So, the first step with any gift marketing is to identify your marketing goal. You may want to:
Thank a customer for their continued loyalty – and encourage that in the future.
Show your appreciation to a new customer for their trust – and encourage them to return.
Attract a potential employee who will make all the difference to your organisation.
Smooth the waters with a client after a mishap (it happens to the best of us!).
Whatever you’re trying to achieve, there will be a perfect gift to tell the story. And of course, a simple, personalised card included with your gift can help you shout your message loud and clear – and is recognised as thoughtful and personal.
Second, define your recipient, and get personal
It would be amazing to send gifts to everyone, but there is only so much money in the gifting budget, right? So, choose the top recipients to whom you can deliver the most value and impact.
OK, so you’ve got a name, address and perhaps some other identifying factors, but what about the details? The more you know, the better you can define that ideal gift.
You want the gift to be of use to the recipient. So, how can you figure out what will be the most suitable option? If you already have a relationship with the gift recipient, then you can lean into your knowledge and choose something that will tickle their fancy.
If you aren’t too familiar with the recipient, don’t panic as there is still a solution. We know gifts like the backs of our hands, so we can help you design a gift giving strategy that aligns with your brand personality – whether that be fun, lighthearted, or professional.
Third, choose the right gift
This is where we can do the heavy lifting for you. Sure, you could hit the shops, hand pick the perfect items and the courier them out. But, we know you don’t have time for that! So, let us do it for you!
You want a gift that will resonate with your target, make an impact, be memorable, appropriate, and within budget. With our range of carefully selected, locally sourced gifts, there’s the perfect gift for any recipient, to suit any gifting scenario.
If you can send something fun, memorable, thoughtful and useful, gift marketing can make the perfect strategic impact.
Wait – did someone say “locally sourced”? We sure did! Giftology is a 100% Kiwi owned company and most of our products are NZ made or sourced. Support local – your recipients will notice!
Fourth, work with the right gifting company
Corporate gifting and gift marketing take a special knack – and a fair bit of organisation. There’s definitely set up time and plenty of ongoing admin to ensure the perfect gifts are going to the right places.
Make your gift marketing easy for your company by working with us! At Giftology, we’re a gift box company with a difference: while we provide gifts for all, we have a strong focus on ongoing corporate gift programmes.
Giftology will:
Design an effective gifting strategy for your business
Manage your gifting budget and ensure you’re getting good value for money
Help you choose the perfect gifts that send the right message
Send the gifts on your behalf
Take care of the entire process for you
Trust Giftology to design and execute a gift marketing strategy that strengthens your most valuable relationships – get in touch today with your marketing goal and we’ll take it from there.
We round out our top 5 Gifts picks for winter in our Winter Gift Guide. Get inspiration for that perfect gift for those cooler months.
Mulled Wine
Top of our winter list is the ultimate in winter adaptions. Taking our favourite summer preoccupation and literally warming it up. The secret of course to a fine mulled wine is all in the spices. A perfect mix of cinnamon, cardamom, star anise, cloves paired with a top NZ wine. Our favourite is the Pepper & Me spice blend. It’s super easy to use as it comes in a handy sachet which means you can use it again with your next bottle! In fact we love it so much have included in our new Winter Warmer – Mulled Wine Gift Box
Honey
One of natures super foods, honey is great all year round. Perfect in winter due to its containment of rich antioxidants for the blood. Pop a tablespoon in a glass of warm water or add it to your favourite warm drink. Perfect to calm an inflamed throat or simple to enjoy the natural sweet taste honey provides.
Chocolate
Like honey, chocolate is best enjoyed all year around but in winter there is something about some luxurious dark chocolate enjoyed by a fire. One of our favourite thing to do though is a little cube of chocolate inside a couple of biscuits with a toasted marshmallow for a little decadent s’more like treat!
Tea
Tea is great gift in winter. We are so lucky in NZ so have some of the world’s top tea suppliers. Recent trends have seen an exciting shift back to loose leaf tea. With it has come the revival of some beautiful new tea strainers and reusable tea bags. We love a loose leaf tea, especially a lovely citrus green and we have a great range available in our Make Time for Tea range of gifts.
Cocktails
Nothing warms the cockles of your heart like a beautiful smooth cocktail! We understand the thought of the work that goes into making just one can mean it’s just too hard! That’s why we have chosen to include cocktails from the J.M.R Cocktail Co range. They are small batched in NZ and are perfectly proportioned for one or two servings of 100ml cocktail. Premixed and ready to drink as is or add in your favourite mix and enjoy a couple. Enjoy an espresso, chocolate or gin martini or go old school and have yourself a Negroni, Old Fashioned or Manhatten. Looking for something to entertain a group then we have our Shaken not Stirred – 1L of the delightful Batched Espresso Martini mix ready to pour, just add the coffee beans!
Whatever the occasion we have something to help anyone chase away those winter blues. Looking for something more bespoke don’t hesitate to get in contact with us to chat about options.
