Earlier this month it was Valentine’s Day. Throughout the world, millions of lovers eagerly anticipated the validation of their love through flowers, jewellery, food, etc. And let’s be serious, we’re all about the scheduled days for gift-giving, both personally and professionally.
But consider this. Are you more likely to remember an individual gift given on the regularly scheduled day of the year where you might receive several gifts or …
Imagine if on a random Thursday, you’re sitting at your desk after a rough week. You’re daydreaming about a weekend of quiet bliss when Karla from reception calls through to say a parcel has arrived. You pop down, and she’s looking gleeful as she hands you a package that’s just arrived by courier. When you open it, it’s a gift box filled with beautiful products. When you flip over the “Just Cos” card on the top, it says “I was just thinking about you and wanted you to know you make my every day better xx”.
- Which is the story you’re going to talk about?
- Which one are you still going to be talking about a year later?
- Which one is going to summon the most emotion?
Unexpected gift-giving doesn’t just thrill in our personal lives. It works wonders in corporate gift-giving too.
You can and should of course hit those expected gifting events, such as point of sale, re-signing a client, and Christmas. But if you want to really stand out consider sending an unexpected gift.
This type of strategic gifting takes you from ’just another gift among the masses’ to a stand-alone mood lifter.
Whether you’re looking to increase your customer retention, land that elusive new client or on-board the client of your dreams unexpected gift-giving is an opportunity to create a memory and develop your own unique story with them.
Nine times out of ten the response to receiving your gift will be to reach out and say thank you. Which means you’ve now you’ve got an opportunity to engage with that person and put in place a positive narrative about your brand. You’ve got another opportunity to be remembered by them and everyone they’ll share this experience with.
Business success relies heavily on our ability to build strong relationships and strategic gifting is feel good marketing at its best.
In the words of Anne Frank ‘No one has ever become poor by giving’.
Humans are hardwired for connection and as we navigate an increasing digitally dominated workspace finding those personal interactions become even more key to building strong lasting partnerships.
We’d love to help you send the right unexpected gifts to your clients and employees.
Contact us to find out how we can help you build relationship with gifts.