Then, you’ll want to show them that you appreciate them. Not only to retain their awesomeness in your business, but because you want them to know how great they truly are.
And, we have the best ways for you to show team appreciation.
Here’s the down low on why team appreciation is essential for your business and how you can do it in an authentic way.
Show Appreciation To Your Team The Authentic Way!
The Benefits Of Team Appreciation
When employees know their hard work is appreciated, they feel valued. When it’s recognised, this motivates them to maintain and improve their great performance. Showing appreciation and recognising your employees’ hard work can benefit both your company and your staff.
Some of the biggest benefits of showing appreciation to your team members include:
Increased morale: When employees receive recognition for their hard work, they feel personally appreciated, which improves their confidence and their enthusiasm for their job. Increased morale makes it more likely that employees stay with you for longer.
Improved engagement: Regular employee recognition and reward systems often incentivise team members to do their best. This leads to increased engagement at work and a greater sense of connection to the company.
Better performance: When employees believe they will receive appreciation for good work, they perform better and increase productivity levels. This can contribute to better results and business growth.
Stronger company culture: Businesses that recognise employees frequently often incorporate appreciation into their company culture, which can create a positive work environment and a stronger sense of teamwork.
Appreciation vs Recognition
While the meanings are similar, there is a distinct difference between recognition and appreciation.
Recognition is giving credit for the hard work that your employees do. But, appreciation is reserved for recognising something specific about a team member, like their efforts to help with a project or their hours spent working overtime on a new initiative. Appreciation can come in many forms – from shoutouts in team chats, group calls or meetings, or team appreciation emails. Even better: with a well-chosen, personalised gift with a heartfelt note.
Here at Giftology, we provide gifts with a difference. With options suitable for EVERYONE, we put a special focus on designing ongoing corporate gift programmes for Kiwi companies. We’re the ideal service provider when you’re looking to show appreciation to your employees via gift giving. We’re a 100% Kiwi-owned company and the bulk of our gifts are NZ-made or sourced.
The Best Way To Show Your Appreciation
We truly believe in the power of gifts. Gifts can boost morale, lift staff retention and even attract new talent. When you present gifts to your employees and other important people within your business network, you take these relationships to a deeper level, putting yourself one step ahead of competitors.
But there’s an art to gifting. A poorly-chosen gift will make an impression for all the wrong reasons — or just get tossed out and forgotten. If your business is struggling to manage corporate gifting, or you’re continually putting it in the too-hard basket, Giftology can help.
Say It Now!
The great thing about appreciation is that you can show it at any time. You don’t wait for people to leave to tell them you appreciate them.
Here are some of our top tips to ensure you keep employee appreciation part of your day-to-day:
Acknowledge accomplishments right away
Write a thank-you note
Present the individual with a thoughtful, fitting gift
Thank individuals or your entire team publicly
Celebrate traditions
Ignore small mistakes
There’s Never Too Much Appreciation
No one ever gets tired of being appreciated. So don’t limit your appreciation. It can be something that you express daily. It’s something you can even plan for.
Giftology can help you create a year-round gifting programme and work with you on an ongoing basis to put that programme into action. It’s a set-and-forget system, freeing up your time so you can focus on what you do best.
Giftology will:
Design an effective gifting strategy for your business
Manage your gifting budget and ensure you’re getting good value for money
Help you choose the perfect gifts that send the right message
Send the gifts on your behalf
Take care of the entire process for you!
When To Celebrate
As we noted above, you can never show your appreciation too often. Great times to show your appreciation to your employees include:
Thanking them for their previous work before they take a promotion
Acknowledging their work to reach significant milestones
Dedication during a challenging time (think: COVID lockdowns and business slowdowns)
Acknowledgement when they’ve been training or helping other team members
Completion of a tough project
Winning over a new client
Closing a big sale
Reaching a work anniversary.
Ready to discover a better way to show appreciation to your team? Talk to us at Giftology to set up a free consultation with our gifting experts and get started!
There are plenty of things about running a business that are hard.
Dealing with everything the world has thrown at us in the last 2 years, maintaining good cashflow, business pivots, AND choosing a brand of coffee that everyone in the office can agree on.
Showing gratitude to your clients and team shouldn’t have to be on that list.
Corporate gifting can feel like an overwhelming thing to navigate. Dealing with budgets, gift choices, frequency and the logistics of sending parcels around the country all require a lot of time and energy.
Luckily, there is an effortless solution to your corporate gifting.
Your Secret Weapon: An Effortless Corporate Gifting Programme
Why Corporate Gifting Is AMAZING For Business
Corporate gifting is a must-do. In business, a well-chosen, well-timed gift can be an elegant solution to help you:
strengthen your most important relationships
demonstrate that you can go the extra mile
please your trickiest – or most treasured – client, stakeholder or employee.
From real estate settlement gifts to client thank-yous and staff treats – done well, corporate gifting has been proven to boost referrals, foster repeat business, lift staff morale and increase team retention. Basically, corporate gifting gets a big tick all around!
Corporate Gifting: Another Thing On Your To-Do List?
Even though you know corporate gifting is valuable, it can also feel like just another thing to add to your To-Do List.
It doesn’t have to be! Most business owners and managers deserve a medal just for keeping things ticking over successfully at work. If you don’t have the capacity for another task, don’t take it on. Instead, consider the fact that gifting is an ideal thing to outsource.
Enter Giftology! We can meet your individual corporate gifting needs. Check out how we can make this tricky process simple.
Outsource Every Aspect Of Corporate Gifting To Giftology
We believe sending a gift should be fun, not stressful. It should be effortless and exciting.
Our business is small, and we reckon that’s a good thing. This means every gift box is packaged with love, care and attention to detail. And every single product has been personally tried and tested by us. We’re a 100% Kiwi-owned company and most of our products are New Zealand-made or sourced. If managing corporate gifting has been gathering dust in your too-hard basket, we can help.
Giftology will:
Work with you to design an effective gifting strategy tailored to your business
Manage your gifting budget to ensure you’re getting good value for money
Choose great gifts that send the right message
Pack, address and send the gifts on your behalf.
Get With The (Gifting) Programme!
Giftology can help you create a year-round gifting programme for your business. Consult with us to establish a programme that suits you, and we’ll put it into action. Once we’ve got the information we need (the who, why, when, and “how much?” of gifting) we’ll put that programme into action. It’s a set-it-and-forget-it system – and it’s as easy as 1-2-3.
We’ll meet with you to discuss your gifting needs. We’ll talk about your brand message and come up with a gifting plan for your business. Together, we’ll decide what kind of gifts will send the right message and suit your brand personality.
We’ll design a long-term gifting programme for your business, with pre-determined gift deliveries scheduled throughout this timeframe. Each option will have a fixed price, including gifts, packaging, branding/printing, delivery and admin costs (i.e. the part that will really save you time and money!).
From here, we’ll send each gift on your behalf and take care of all the logistics. Your gifting programme will run smoothly in the background, so you can get back to business.
Enjoy Bespoke, On-Demand Service
Got all your gifting planned out with your Giftology programme? We know that surprises crop up in business: milestone occasions to be celebrated, slip-ups to be smoothed over. With Giftology, you can send an ad-hoc gift at any time, and for any reason.
Get in touch with us whenever a gift is required, and we’ll find an on-point present to suit the occasion – and of course, pack it and ship it with care.
Not only can we sort ad hoc gifts, we can also add extra special touches. Don’t hesitate to make a special request: perhaps you want to add a voucher to their favourite restaurant, shop or salon, or a bouquet of a particular flower variety? We can make it happen.
Keep Your Brand Front And Centre
Want a subtle nod to your branding? Things emblazoned with your logo and brand colours? We can also organise bespoke branding, send your branded items or wrap a gift in branded packaging supplied by you.
Ready to get gifting with ease? Contact Mel and Fiona, the gifting experts at Giftology and let’s talk about a corporate gifting programme to suit you.
We all know that marketing is essential for any business.
And there are many different ways to market your business. But, to really cut through the noise and connect with your customers, you need to find the right tactic.
Sure you can run Facebook ads, send emails or print flyers.
But, they don’t always connect with the right people in the right way. Often you need something more personalised to make a true impact.
Gift marketing is a unique way for businesses to market themselves.
What’s Gift Marketing?
Well, as the name suggests, gift marketing is a marketing strategy where you send strategic timed gifts to valued clients, potential customers, important stakeholders and employees you want to thank.
It’s a powerful, feel-good way to build trust and loyalty between your business and those people who help it to thrive. These are just some of the ways it can boost your business.
Why Gift Marketing?
A well-thought-out gift marketing strategy will help you appeal to the right market.
By giving the right people the right gift, your business gets hyper-efficient marketing that can influence recipient behaviour and lead to repeat, or even new, business.
There is something about receiving a gift. They are highly engaging and somewhat irresistible. They are relationship-enhancing. AND, those that receive them feel a special connection to your business. This carries into their future buying habits and builds loyalty to your brand.
In short, it is a fantastic way to develop and nurture relationships with key businesses and customers.
How Do You Do It?
Randomly sending out gifts is probably not going to have the impact you want it to!
So, you need to have a strategy behind your gift giving. You also need to make your intentions and message clear. Presenting someone with a gift is a golden opportunity to communicate something specific – so grab it!
Here’s our step-by-step how-to guide for getting started with gift marketing:
First, identify your marketing goal
Gifts have the power to boost referrals, foster repeat business and lift staff retention. They help you to say things that an email or message just can’t do.
So, the first step with any gift marketing is to identify your marketing goal. You may want to:
Thank a customer for their continued loyalty – and encourage that in the future.
Show your appreciation to a new customer for their trust – and encourage them to return.
Attract a potential employee who will make all the difference to your organisation.
Smooth the waters with a client after a mishap (it happens to the best of us!).
Whatever you’re trying to achieve, there will be a perfect gift to tell the story. And of course, a simple, personalised card included with your gift can help you shout your message loud and clear – and is recognised as thoughtful and personal.
Second, define your recipient, and get personal
It would be amazing to send gifts to everyone, but there is only so much money in the gifting budget, right? So, choose the top recipients to whom you can deliver the most value and impact.
OK, so you’ve got a name, address and perhaps some other identifying factors, but what about the details? The more you know, the better you can define that ideal gift.
You want the gift to be of use to the recipient. So, how can you figure out what will be the most suitable option? If you already have a relationship with the gift recipient, then you can lean into your knowledge and choose something that will tickle their fancy.
If you aren’t too familiar with the recipient, don’t panic as there is still a solution. We know gifts like the backs of our hands, so we can help you design a gift giving strategy that aligns with your brand personality – whether that be fun, lighthearted, or professional.
Third, choose the right gift
This is where we can do the heavy lifting for you. Sure, you could hit the shops, hand pick the perfect items and the courier them out. But, we know you don’t have time for that! So, let us do it for you!
You want a gift that will resonate with your target, make an impact, be memorable, appropriate, and within budget. With our range of carefully selected, locally sourced gifts, there’s the perfect gift for any recipient, to suit any gifting scenario.
If you can send something fun, memorable, thoughtful and useful, gift marketing can make the perfect strategic impact.
Wait – did someone say “locally sourced”? We sure did! Giftology is a 100% Kiwi owned company and most of our products are NZ made or sourced. Support local – your recipients will notice!
Fourth, work with the right gifting company
Corporate gifting and gift marketing take a special knack – and a fair bit of organisation. There’s definitely set up time and plenty of ongoing admin to ensure the perfect gifts are going to the right places.
Make your gift marketing easy for your company by working with us! At Giftology, we’re a gift box company with a difference: while we provide gifts for all, we have a strong focus on ongoing corporate gift programmes.
Giftology will:
Design an effective gifting strategy for your business
Manage your gifting budget and ensure you’re getting good value for money
Help you choose the perfect gifts that send the right message
Send the gifts on your behalf
Take care of the entire process for you
Trust Giftology to design and execute a gift marketing strategy that strengthens your most valuable relationships – get in touch today with your marketing goal and we’ll take it from there.
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