How Gift Marketing Can Boost Your Business
We all know that marketing is essential for any business.
And there are many different ways to market your business. But, to really cut through the noise and connect with your customers, you need to find the right tactic.
Sure you can run Facebook ads, send emails or print flyers.
But, they don’t always connect with the right people in the right way. Often you need something more personalised to make a true impact.
Gift marketing is a unique way for businesses to market themselves.
What’s Gift Marketing?
Well, as the name suggests, gift marketing is a marketing strategy where you send strategic timed gifts to valued clients, potential customers, important stakeholders and employees you want to thank.
It’s a powerful, feel-good way to build trust and loyalty between your business and those people who help it to thrive. These are just some of the ways it can boost your business.
Why Gift Marketing?
A well-thought-out gift marketing strategy will help you appeal to the right market.
By giving the right people the right gift, your business gets hyper-efficient marketing that can influence recipient behaviour and lead to repeat, or even new, business.
There is something about receiving a gift. They are highly engaging and somewhat irresistible. They are relationship-enhancing. AND, those that receive them feel a special connection to your business. This carries into their future buying habits and builds loyalty to your brand.
In short, it is a fantastic way to develop and nurture relationships with key businesses and customers.
How Do You Do It?
Randomly sending out gifts is probably not going to have the impact you want it to!
So, you need to have a strategy behind your gift giving. You also need to make your intentions and message clear. Presenting someone with a gift is a golden opportunity to communicate something specific – so grab it!
Here’s our step-by-step how-to guide for getting started with gift marketing:
- First, identify your marketing goal
Gifts have the power to boost referrals, foster repeat business and lift staff retention. They help you to say things that an email or message just can’t do.
So, the first step with any gift marketing is to identify your marketing goal. You may want to:
- Thank a customer for their continued loyalty – and encourage that in the future.
- Show your appreciation to a new customer for their trust – and encourage them to return.
- Attract a potential employee who will make all the difference to your organisation.
- Smooth the waters with a client after a mishap (it happens to the best of us!).
Whatever you’re trying to achieve, there will be a perfect gift to tell the story. And of course, a simple, personalised card included with your gift can help you shout your message loud and clear – and is recognised as thoughtful and personal.
- Second, define your recipient, and get personal
It would be amazing to send gifts to everyone, but there is only so much money in the gifting budget, right? So, choose the top recipients to whom you can deliver the most value and impact.
OK, so you’ve got a name, address and perhaps some other identifying factors, but what about the details? The more you know, the better you can define that ideal gift.
You want the gift to be of use to the recipient. So, how can you figure out what will be the most suitable option? If you already have a relationship with the gift recipient, then you can lean into your knowledge and choose something that will tickle their fancy.
If you aren’t too familiar with the recipient, don’t panic as there is still a solution. We know gifts like the backs of our hands, so we can help you design a gift giving strategy that aligns with your brand personality – whether that be fun, lighthearted, or professional.
- Third, choose the right gift
This is where we can do the heavy lifting for you. Sure, you could hit the shops, hand pick the perfect items and the courier them out. But, we know you don’t have time for that! So, let us do it for you!
You want a gift that will resonate with your target, make an impact, be memorable, appropriate, and within budget. With our range of carefully selected, locally sourced gifts, there’s the perfect gift for any recipient, to suit any gifting scenario.
If you can send something fun, memorable, thoughtful and useful, gift marketing can make the perfect strategic impact.
Wait – did someone say “locally sourced”? We sure did! Giftology is a 100% Kiwi owned company and most of our products are NZ made or sourced. Support local – your recipients will notice!
- Fourth, work with the right gifting company
Corporate gifting and gift marketing take a special knack – and a fair bit of organisation. There’s definitely set up time and plenty of ongoing admin to ensure the perfect gifts are going to the right places.
Make your gift marketing easy for your company by working with us! At Giftology, we’re a gift box company with a difference: while we provide gifts for all, we have a strong focus on ongoing corporate gift programmes.
Giftology will:
- Design an effective gifting strategy for your business
- Manage your gifting budget and ensure you’re getting good value for money
- Help you choose the perfect gifts that send the right message
- Send the gifts on your behalf
- Take care of the entire process for you
Trust Giftology to design and execute a gift marketing strategy that strengthens your most valuable relationships – get in touch today with your marketing goal and we’ll take it from there.
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